How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…
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Big Sites. Big Search Problems - For Advanced Search Engine Marketers
Annual Catalog Conference 2004 — Chicago, IL
Have you been told that your catalog site is “search engine unfriendly,” and you need savvy ways to gain search exposure? Are your catalog pages not appearing in the search engines, and you don’t know why?
At this session, industry thought leaders (including our VP of eBusiness, Brian Klais) will examine your challenges and provide actionable tips. You’ll learn how you can leverage the latest search services like trusted feed and contextual advertising, and how to plan strategies for common site challenges.
Whether you manage a B-to-B or B-to-C catalog site, you’ll discover proven ways to increase your ROI and gain improved search positions.
Moderator:
Heather Lloyd-Martin, President & CEO, SuccessWorks Search Marketing Solutions
Panelists:
Dennis Buchheim, General Manager, Search Marketing Solutions, Inktomi, a Yahoo! Company
Kevin Lee, CEO, Did-it.com
Brian Klais, Vice President - eBusiness, Netconcepts
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Get Google to Love your Web site
MarketingProfs virtual seminar series — online (webcast)
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.
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SEO abseil delivered page 1! out of 5,590,000 listings
“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”
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Oodles more on Google, thanks to NZ’s Netconcepts
The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.
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A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google
Northern Tool says the upfront costs for its SEO project with Netconcepts brought about a 81% increase in traffic from natural search and were a worthwhile return on investment.
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Performics, Netconcepts Join Forces
The partnership between Netconcepts and search engine marketing services company Performics integrates technology that will increase website visibility in the search engines.
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Performics and Netconcepts Unlock Hidden Content
Performics, a leading performance-based online marketing services and technology company, and Netconcepts, an innovative Web development firm that specializes in search engine optimized e-commerce, today announced an exclusive partnership that enables Performics’ clients to quickly transform their dynamic, e-commerce sites into “crawler-friendly” pages for natural search.
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Yahoo’s Search Life After Google
In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.
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Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.
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